The FIFA Com – Unity seminar for women’s football entered day two at the Imperial Royale Hotel in Kampala.
After a successful opening day on Monday, the workshop kicked off with the second day.
Key on the agenda was the presentation on the media and communication in relation to developing the game of football among the female gender.
FIFA Instructor, Emy Casaletti interacts with Crested Cranes coach, Majidah Nantandah at the workshop.
FIFA instructor, Emy Casaletti presented about the overview of the media and communications set up at the world’s football body, FIFA.
“FIFA is very keen about the positives from efficient communication and how it can take the women development process to the desired level” she said.
Casalletti applauded the efforts of FUFA especially through the federation website and face book, twitter and other social media plat forms to develop women’s football.
Namibia women national football team head coach, Jacqui Shipanga highlighted to the participants how media swiftly helps communication to be conveyed to the masses using the case study of the Namibian media.
“In Namibia, we have engaged all the media houses and we are close associates in the process” Shipanga, who is also a FIFA Instructor said.
FUFA Spokesman, Ahmed Hussein conveyed the communication strategy, media’s role and the ideas the media can share in line with football development in Uganda.
FUFA Spokesman, Ahmed Hussein presenting the communication strategy and role of media in women football development in Uganda.
Other presenters have been Jane Kasumba (with a paper on Television).
Jane Kasumba of UBC T.V presented about the role of Television in women football marketing.
Kasumba assured the participants how the national broadcaster can easily join the women football bandwagon once the organizers of the game organize the game.
Uganda Sports Press Association (USPA) president, Sabiiti Muwanga (on the sports coverage as USPA).
USPA president, Sabiiti Muwanga has challenged women to learn how to package their content to attract coverage in the press.
Owino Solutions and Kawowo Sports CEO, Joseph Owino presented a paper on the new media, internet and the mobile in relation to women football development in Uganda.
Kawowo Sports and Owino Solutions’ CEO, Joseph Owino presented on how best the internet (new media) can be efficiently used to market and sensitize the game of football in Uganda.
Shipanga had a brief presentation about the FIFA Live your goals’ festival that Uganda is set to host on Thursday, 4th December 2014 at the KCC stadium in Kampala.
Like on the opening day, all the participants were actively engaged in the proceedings of the workshop with interactive working groups where members exchanged and presented different ideas.
Group 2 Participants in a group session during the workshop second day.
Uganda will make history as the first country on the African continent to host the Live Your Goals Programme.
The workshop is set to climax on Wednesday with a certificate awarding ceremony.
MAIN PHOTO: FIFA Instructor and Namibia National Women Football Coach, Jacqui Shipanga shares a light moment with some of the participants at the FIFA Com – Unity women football workshop held at Imperial Royale Hotel In Kampala.
PHOTO CREDITS: FUFA Communications Department